Communication Goals and Theory-driven Strategies

Communication Goals and Theory-Driven Strategies

Listen and Watch as Dr. Rachel Smith discusses Dual Processing Theory and how it can inform our communication strategies, and then walks the audience through the steps for creating a strong argument.   Her power point slides are also available.
Presentation Slides  (Without narration)


 

Video 1 "Thinking Strategically"

                        

                        Video 2 "Dual Processing Theory"

 

 

 

 

  Video 3 "Types of Processing"




                            

                            Video 4 "Making a Strong Argument"

 

 

 

   Video 5 "Define the Problem"

 

 

 

 

                           

                      Video 6 "Identifying Key Audiences"

 

 

Video 7 "Practical Advice"

 

 

     

Suggestions for Further Reading

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